“More creators are creating and succeeding than ever.” “Over the past two decades, streaming has dramatically changed the possibilities,” he said. He spoke of the the piracy-infested era just before the advent of streaming, and even the limitations of the previous era, of records and CDs, which were bound by shelves, stores, airwaves. Soundtrap also includes what is essentially a digital classified section that enables a variety of creators and producers to connect.Īt the top of the presentation, Ek described Spotify’s work as a “renaissance, not restoration,” speaking about the streaming-led revival of the music industry. Other elements discussed during the presentation included Soundtrap, which enables creators to record sounds quickly, and education programs to show kids how to create podcasts and work with music technology. “There’s just things you won’t hear if you don’t have a good sound system.”įinneas spoke about Eilish’s “whisper layers” and laughter and other vocal treatments in the background of their recordings that aren’t as audible on normal systems. “High quality audio means more information,” Eilish said. Many music artists, ranging from J Balvin and Blackpink to Khalid, gave testimonials about Spotify during the presentation, but Billie Eilish and her brother and musical collaborator Finneas focused on high fidelity. It was unclear how much more this option will cost per month.
While details were scant, it says it will deliver CD-quality, lossless audio for Premium subscribers in select markets later this year. While other streaming services, notably Amazon, Tidal and Qobuz, have long offered excellent hi-fidelity options, Spotify’s profile and playlisting options - not to mention its marketing skill - have helped it to remain remains the most popular paid streaming service in the world. Music Industry Moves: PARTYNEXTDOOR Collabs With Black Music Action Coalition EMPIRE Opens West Asia-North Africa Division
Spotify Launches Barack Obama, Bruce Springsteen Podcast The company also announced that it will be launching in 85 new markets, making itself available to 1 billion new listeners, and amid much other music and podcast news, that it will be launching a Barack Obama-Bruce Springsteen podcast. CEO and cofounder Daniel Ek also said the company paid out $5 billion in royalties in 2020 and chief content officer Dawn Ostroff announced that over the last four years, the number of recording artists whose catalogs generated more than $1 million a year across recording and publishing is up over 82% to more than 800 artists, and the number generating more than $100,000 a year is up 79% to more than 7,500 artists. As part of a long presentation called “Stream On,” Spotify announced that it will be introducing a hi-fi option later this year, among other benefits for fans and creators.
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