Indeed, already a swathe of TikTok creators are expanding their presences over to YouTube and TikTok, with big-name TikTokers like Charli D'Amelio and Addison Rae amassing millions of followers on their YouTube channels.Īnd while most don't post as consistently on YouTube as they do on TikTok, with follower counts that high, their monetization potential on YouTube is likely far greater than TikTok in isolation. But still, at YouTube's scale, it can provide significant competition for TikTok, and with YouTube's creator monetization tools also more advanced, it could prove to be a powerful lure for top TikTok stars, which may, eventually, be problematic for the rising app. How, exactly those users come to Shorts is another question, with some simply viewing them as regular YouTube clips, as opposed to accessing them through the dedicated Shorts tab. Earlier this year, as part of its earnings update, YouTube's parent company Alphabet reported that Shorts is now up to 6.5 billion daily views, rising from 3.5 billion at the end of 2020.
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